As already mentioned, not only should your press release have a catchy title and sub headline, the initial paragraph may also be very important. This is the perfect area for giving details about what you really are seeking to portray to the reader. Perhaps the use of some statistics may be used, as long as you do not go overboard.
In case you have already written a powerful headline and sub headline, then you are very well underway to writing an excellent press release. Focus On The Media > Press Release Distribution Writing Tips At 24-7PressRelease.com – Targeting The Media
Focus On The Media – Who may be your audience? Sure it might be nice, in a perfect world if everyone could read your press release. A sensible way to achieve this has someone distribute these details for you. Beginning with us is a great starting place, however a highly written press release may have reiterations written by journalists for publication on web sites, in trade publications as well as on the radio/television.
Which means that if you write your press release while keeping the media in mind, you will find a better chance of gaining second level exposure. First level exposure is through press release service including 24-7pressrelease.com. Second level exposure occurs when the media pickup your story, call you, or simply modify it for their own use. Here is where you will receive extremely targeted contact with your industry.
Although first hand exposure is usually nice, the targeted exposure is where you will ultimately reap the benefits of obtaining customers or having the attention of your own targeted audience.
Keeping your press release simple, to the level, easily readable and grammatically correct with a unique story will enhance your chances of a person from your media picking up your story.
Attribution – So what is attribution and how do I incorporate great at my press release? Attribution is the method of assigning a quality or character to someone or thing. It can possibly be seen as assigning to a cause or source. Most well written pr releases use attribution. Should your company will be seeking to use attribution (quoting information about another Company or individual) inside your press release, ensure you know your sources, and also have your facts and information correct.
For starters, it is a great idea to get permission from sources where you are making quotes from copyright information. If you are using copyright information within your press release and never attain written permission to utilize this information, you could be held liable.
When making a quotation from copyright information, make sure you state the origin in the quote such as the date. If you are making a comment on the quote, from copyright information, make sure to include the full name in the individual making the quote along with their position. This will help validate your release.
In this particular bad example, there is absolutely no attribution. The example fails to state who made the quote, nor who may be commenting on the quote or their position. This too lacks source and date information.
On the quote made by John Doe, marketing manager of XYZ Corporation in the Thursday February 1, 2004 edition in the Sun Newspaper “XYZ would be to raise rates…”, Jane doe, president of ABC comments “This is something we will maximize…”.
In this particular example, all sources, names and positions are clearly stated as to not leave the reader wondering concerning the credibility from the press release.
Although there are cases when quotes of copyright information may be used without written permission from the Company being quoted, this can be generally done in a positive context and is also not the best practice to adhere to.
What May Seem Like News. What might appear to be news to you may not be of any interest to the public, or the media. Make sure that whenever you write your press release that you have something to publish about. Keep the press release as an interesting story to tell. Ensure you will grab the eye of the general public. Make sure it is unique. Ask a number of people if they believe that what you are going to write would be of general interest to the media or public.
What Never To Write About Or Do – There are certain don’ts which can be quite simple to adhere to. Usually do not write your press release just as if it would read as an advertisement. Do not submit your press release when it is encotg with grammatical errors and typos. Tend not to submit your press release when it is geared toward illegal activity, stock promotion (unless you happen to be registered part of the NASD with a registration number), hatred towards others, or terrorism. Do not continually submit exactly the same press release over and over, or even the one that.