Lois Margolet and her brother, Alan, started Capriotti’s in 1976. They lived in Little Italy in Wilmington, Delaware, where sandwich shops were abundant, but Lois had a dream of creating something unique. The shop began as a boarded up building beneath their apartment. They chose to name it after their grandfather, Capriotti Menu, who loved to cook.
They wanted to create a sandwich for “real turkey lovers,” so that they started roasting whole fresh turkeys overnight. This concept set them besides their competitors and still does. People loved their sandwiches, and word spread about their fresh roasted turkey, quality meats and cheese, fresh rolls and provide. It had been a normal occurrence to hear people saying “Capriotti’s definitely makes the best sandwich I’ve ever eaten!”
As time passes, their popularity grew and in 1987, their cousin, Diane Rizzo, joined them in opening additional locations in Delaware. Signature sandwiches, including the “Bobbie®” as well as others, were introduced. The formula was so successful that franchising was offered. Today, Capriotti’s Sandwich Shops located round the country and continue the tradition started in Delaware over thirty years ago.
Friendsgiving is the ideal time of year when friends throughout the nation gather to indulge in a delicious meal together to celebrate their friendship. Since 1976, Capriotti’s Sandwich Shop continues to be serving up hand-crafted, award-winning sandwiches and is one of the expert on Friendsgiving as pioneers from the acclaimed Thanksgiving-inspired “Bobbie” sandwich. Today, the brand announced it is actually giving fans over the nation an opportunity to kick off Friendsgiving festivities the right way – with free Bobbies, the state food of Friendsgiving.
Now through November 21, loyal fans who order from the CAPAddicts rewards app will likely be entered directly into win a free of charge catering tray of Capriotti’s Bobbie sandwiches – piled high with hand-pulled turkey from the bone, tangy cranberry sauce, homemade stuffing and mayo. The Bobbie is Thanksgiving on a soft roll and has been voted “Greatest Sandwich in America,” which makes it an ideal main dish to enhance any Friendsgiving meal. Capriotti’s will select 50 winners nationwide. Winners will likely be notified November 22.
“Thanksgiving is a season filled with joy, gratitude, friendship and naturally, delicious food,” said Ashley Morris, CEO of Capriotti’s. “Naturally, with all the Bobbie as being a staple item on the Capriotti’s menu, our company is excited to invite fans across the nation to celebrate this holiday with their closest friends along with a Bobbie – the state food of Friendsgiving – in hand.”
Capriotti’s fans can also join in on the Friendsgiving fun on social media marketing. The brand is hosting an electronic digital “Wild Turkey Chase,” placing 50 $10-off coupons across Capriotti’s digital channels like Twitter, Facebook as well as the Capriotti’s website. Coupons will work on the first find, first use basis and definately will no longer be valid after use. To participate, Capriotti’s fans nationwide qdygyj download the CAPAddicts Rewards app with the Apple App Store and Android Store.
With 100 locations across the nation, Capriotti’s is most famous because of its 40-year nightly tradition of slow-roasting whole, all-natural turkeys in-house and hand-pulling them each morning to feature in a selection of fan-favorite subs. This consists of The Bobbie, the CAPastrami, made out of hot pastrami, the Cole Turkey, as well as the Cheesesteak.